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Lee Whitmore's avatar

Absolutely agree; talking culture to death often buries the practical steps needed to build it. What winds me up most is senior leaders relying on announcements, slogans, or campaigns to change it: they need to set the tone through their own behaviour and hold the line on anyone stepping outside the standards. Real culture forms right there.

Great Marketing Works's avatar

Love your work Bruce.

Mark Robinson's avatar

I loved his observation that a “good” culture is one where behaviours match expectations. There is truth in this, as there is no one-size-fits-all cultural prescription; vibrant businesses in different sectors need, actually deserve, different cultures.